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2019 is a divine year for Kanjivaram. We are sure you’ve heard and also been blessed by this divinity. Of course, we are talking about Athivarathar. Today is the last day of Athivaradhar’s presence. While the Athivaradhar statue is being secured in its vault for the next 40 years, we want to talk about him. 

Aadi, the fourth month in the Tamil Calendar is the most auspicious month. It generally falls between mid-July to mid-August. The month of Aadi marks the beginning of the festival season that extends up to December. 

A prayer that all women recite on this very auspicious day for the well being of our husbands, for the goodness of our families and for a great and healthy marriage. Varalakshmi Nonbu / Vrutham is the most auspicious of all festivals.

The Panjavarnam Penn for this month is one such woman - who used to beat herself too much about her colour. She never explored colours, she never had the confidence because she thought she was dark. But as life happened to her, she was lucky to meet people and be in places where she learned to love herself more and drop her insecurities (about her colour) like a hot plate!

Panjavarnam Penn has been long overdue. But we have a special duo who have so much to share with us. And yes, we’ve finally taken a break from our Singer spree. Our dynamic Panjavarnam Penn duo are masters of all trades. 

They are Mom-Daughter Goals.

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At Panjavarnam, we are all on a musical high. It feels great when highly esteemed artists take the time off to get in touch with us and let us know that they admire our collection. It was through one such instance that we came to meet April’s Panjavarnam Penn. After reading RaGa’s post about their collaboration Panjavarnam, Ms Mahathi got in touch with us, appreciating us on the sarees for Ranjani-Gayatri and telling us she loves our collection. Now tell us, how could we resist featuring Ms Mahathi as a Panjavarnam Penn!! Read on...

Art as a discipline demands many dedicated hours of practice in a day. Women are natural multi-taskers and it is that great strength that has brought us so far in our achievements today. This year’s edition of Panjavarnam Penn began with one such artist - Ms. Rama Vaidyanathan. While we still cannot get enough of her dancing, we are now enthralled by the mellifluous singing duo, Ranjani Gayatri, famously known among their rasikas (fans) as RaGa. They are not only known for their singing but for their Reverse Combination Kanjivaram Sarees.

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The saree is an Indian phenomenon. It is quintessentially Indian. While the saree is the most obvious choice for any occasion, this unstitched garment has come a long way to what it represents today. While the saree represents everything Indian, women today, all over the world have more meaning to this 6-yard beauty. Read more.

Google her and you will see that she is described as the “Saree Queen”, “Saree Lover” and how her posts influence so many women in so many ways. But talk to her, you understand her love for sarees. It’s what we like to call the “New Age Love”. Read on about this month's Panjavarnam Penn Sumitra and you will know what we are talking about.

Our Margazhi started off auspiciously with a grand performance from Ms. Rama Vaidyanatham in a costume saree from Panjavarnam. Find out all about her, how she picks her sarees, how she believes minimalism is the next big thing and more!

Looks like a half diamond and most commonly found only on borders of 9-yard sarees, the Arai Maadam motif is much more than just a pretty design. The Arai Maadam is said to have a lot of significance to a married couple. Find out more.